SNAP snap!

Ambient media advertising can be used in conjunction with mainstream traditional media, or used equally effectively as a stand-alone activity. The key to a successful ambient media campaign is to choose the best media format available and combined with effective message.

However, ambient media advertising is only a small niche for advertising agencies of overcoming traditional methods of advertising to get the attention of consumers. Ambient media in a larger scale define the media environment and the communication of information in ubiqutious and pervasive environments. The concept of ambient media relates to ambient media form, ambient media content, and ambient media technology. It's principles are manifestation, morphing, intelligence, and experience.

Ambient advertisements are effective means at pushing a brand message in front of consumers and can develop even better top of mind recall within target audiences. This provides the ability to advertisers to maintain brand awareness created by other advertising efforts. Ambient media can produce mass attention in centralized locations, or directly interact with consumers during normal every day activities

LAYOUT TRANSFORMATION

This project is about the layout transformation. I have to look for ads that already exist and then change the layout three times. The first change to 30%, the second 50%, and the third changed entirely. We must be sensitive to the composition. There are images, typography, signatures, color brand that must be considered.

Coca-Cola ads.

ORIGINAL

CHANGED 30%

CHANGED 50%

CHANGED ENTIRELY

iPhone ads.

ORIGINAL

CHANGED 30%

CHANGED 50%

CHANGED ENTIRELY

This was one of the photography task in the fourth semester. This time was about still life photography.

Still life photography is the depiction of inanimate subject matter, most typically a small grouping of objects. Still life photography is a demanding art, one in the which the photographers are expected to be able to form their work with a refined sense of lighting, coupled with compositional skills. The still life photographer makes pictures rather takes them. Knowing where to look for propping and surfaces also is a required skill.

The theme of the photo is also determined by my lecturer --> "impossible". The task this time is done together with a partner. Then my friend and I started thinking about what we would interpret as impossible. Finally we decided to create something opposite to gravity. In this shoot, we used two studio lights.

This is the process..


The objects are hung on the pole and its position is made in such a way. After getting the photos we proceed in editing step.